About Us
Our Vision and Community Impact
Smit Street Society was founded with a simple but powerful vision: to create a central hub where wellness, education, and sports converge for the benefit of the community. Founders Jana and Amy envisioned a place where children could swim, play sports, and express creativity, while parents and community members could access healing therapies and educational support – all in one welcoming centre. Their goal is to make holistic development accessible, fostering not just individual growth but also strengthening family bonds and community ties. By housing multiple family-focused businesses under one roof, Smit Street Society has become a vibrant community cornerstone. We regularly host workshops, family days, and community events to give back and create a supportive network for local families. Our impact is evident in the smiles of children gaining confidence, the relief of clients finding wellness solutions, and the collaborative spirit among our partner businesses.
Jana Senekal – Co-Founder, Swim Instructor
Jana is a qualified swimming instructor with over a decade of experience teaching children and adults how to feel safe, confident, and strong in the water. Her calm, nurturing approach has helped hundreds of young swimmers build water skills for life.
As the founder of Whale of a Time Swim School, Jana has a passion not only for swimming but for creating supportive environments where kids can thrive. She co-founded Smit Street Society to bring together a like-minded community of professionals who share her vision: to offer holistic, family-focused services all in one warm and welcoming space.
Amy Norris – Co-Founder, Swim Instructor
Amy is a dedicated swimming teacher and co-owner of the Fairland branch of Whale of a Time Swim School, where her high energy and deep care for each learner shine through in every lesson.
With a background in early childhood education and a strong belief in the power of movement and play, Amy brings enthusiasm and heart to both the pool and the broader Smit Street Society community. She is committed to creating a space where families feel supported, services are accessible, and every child is celebrated for their unique journey.
Together, Jana and Amy lead Smit Street Society with heart and dedication. Their vision is evident in every corner of the centre – from the laughter echoing in the pool to the quiet focus in an art class – demonstrating their belief that a strong community is built through shared wellness and joyful learning.
